Author

Maryam Ikram

3 papers indexed here

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Review Open access Sep 2026

ANALYSIS OF SELF-EFFICACY AS A MEDIATOR BETWEEN FACULTY FEEDBACK LITERACY AND STUDENTS’ RESEARCH ENGAGEMENT: A STRUCTURAL EQUATION MODELING APPROACH

This research assessed whether research self-efficacy (RSE) acts as a mediator in the relationship between faculty feedback literacy (FFL) and undergraduate research engagement (RE) in Pakistani public universities. Using SPSS 29 and AMOS 28, a cross-sectional survey was conducted and 387 final-year students’ responses...

Niaz Ali, Maryam Ikram, Mahwish Farooq et al. · Veredas do Direito · 0 citations

Open access Sep 2026

Building trust with Gen Z on Instagram: Malaysian influencers’ strategies for authentic storytelling, engagement, communication, and honest brand promotion

Influencer marketing continues to expand rapidly in Malaysia, yet sustaining trust among Generation Z remains a persistent challenge. This qualitative study explores how Malaysian Instagram influencers build and maintain trust with Gen Z audiences through four interrelated practices: authentic personal storytelling, co...

Ker-Sin Khoo, Syed Muhammad Umer Saleem, K. Kanagalakshmi et al. · PaperASIA · 0 citations

Review Aug 2026

Corporate social responsibility and financial performance: the strategic role of intellectual capital

This study analysed the impact of corporate social responsibility (CSR) on a firm's financial performance and also examined the mediating effects of intellectual capital. The study comprises 253 non-financial listed companies on the (PSX). Data was collected via surveys, and SmartPLS was used to test the stu...

Syed Zain Ul Abdin, Waqas Mehmood, A. A. Alsmady et al. · Journal of Intellectual Capi... · 0 citations