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Maya Sova

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#artificial intelligence Open access Sep 2026

Building Customer Loyalty in Indonesian Social Commerce: AI-Driven Personalization, Perceived Financial Value, and Seller Digital Competence Through Customer Experience

It is concluded that sustainable customer loyalty in social commerce is shaped through the integration of intelligent personalization, financial value, seller digital capability, and meaningful customer experiences.

Maya Sova, M. Ismail, Forbis Ahamed · 0 citations

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