Open access
Aug 2026
AI-Driven Customer Churn Prediction and Retention Intelligence from Behavioral Signals
Frequency and engagement decline emerge as the dominant behavioral predictors of churn, ahead of monetary value, inactivity duration, complaint intensity, and recency.
Lina Abu Hantash, O. Whitmore, Mazhar Muzaffar et al.
· Journal of Intelligent Decis... · 0 citations