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Mei-Juan Wu

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Review Open access Sep 2026

The “wow” effect in metaverse luxury consumption: an appraisal-based explanation of emotional arousal and exploratory motivation

This study examines how key experiential elements, telepresence, social interaction, immersion, realism and augmented reality elicit the “wow” effect (a strong emotional response) and, in turn, shape willingness to purchase luxury goods. A questionnaire survey generated 409 valid responses, which were analyz...

Mei-Juan Wu, Garry Wei-Han Tan, Eugene Cheng-Xi Aw et al. · 0 citations

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