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Meilinda Lestari Modjo

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Review Open access Sep 2026

Tourism Service Innovation Strategy Model Based on Tourist Experience to Increase Satisfaction and Loyalty

Tourism development in Bukittinggi City faces challenges in improving service quality, meaningful tourist experiences, and tourist loyalty due to changing tourist behavior. Unlike previous studies that examined service innovation, tourist experience, satisfaction, and loyalty separately, this study offers a strategic m...

Meilinda Lestari Modjo, Muhammad Ikhlas Al Kutsi · 0 citations

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