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Author

Melvi Yansi

2 papers indexed here

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Open access Sep 2026

Peran Konten Digital Marketing, Brand Image dan Kualitas Pelayanan terhadap Minat Beli Konsumen Mie Gacoan Kota Bengkulu

Purchase intention is an early indicator of consumer buying decisions, particularly in the highly competitive culinary industry, where findings on the roles of digital marketing content, brand image, and service quality remain inconsistent. This study aims to examine the effect of digital marketing content, brand image...

Ilham Rudiansyah, M. Army, Melvi Yansi · 0 citations
Open access Sep 2026

Digitalisasi Pengelolaan Keuangan Melalui Pelatihan Accurate Online Sebagai Upaya Modernisasi Keuangan Omah Oblong Jogja T-Shirt

This community service activity is designed to enrich the competence and insight of business managers in adopting digitalization for financial management, specifically through the utilization of the Accurate Online platform at Omah Oblong Jogja T-Shirt. The rapid advancement in digital technology has prompted Micro, Sm...

Melvi Yansi, Della Aprianti, Dany Ibrahimovic et al. · 0 citations

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