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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

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Metin Akbulut

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Review Open access Sep 2026

Influencer Authenticity in Marketing: A Systematic Literature Review and Future Research Agenda

As influencer marketing scales into a mainstream advertising channel, authenticity has become its defining currency, yet consumers and brands struggle to understand what makes a social media influencer (SMI) genuinely credible and why strategic authenticity backfires. Despite growing scholarly interest, research rema...

F. Çelik, Blend Ibrahim, Eray Polat et al. · 0 citations

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