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Author

Metta Padmalia

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2 papers indexed here

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Open access Oct 2026

Humanized Brand Interaction and Digital Storytelling: A Community-Based Social Marketing Perspective on Community-Driven Engagement in Social Media

The rapid evolution of social media has transformed digital marketing communication from one-way promotion into participatory engagement driven by online communities. This study examines how humanized brand interaction and digital storytelling influence community-driven engagement through the perspective of Community-B...

Metta Padmalia, Andrea Gideon, S. Umari · 0 citations
Review Jul 2026

FROM FOUNDER-DRIVEN TO STRUCTURE-BASED: FAMILY BUSINESS ALIGNMENT AND LEADERSHIP SUCCESSION IN A FIRST-GENERATION FAMILY FIRM

Purpose: This study aims to analyze the influence of job satisfaction, organizational culture, and organizational commitment on Organizational Citizenship Behavior (OCB) among lecturers and employees of STIESNU Bengkulu. Research Methodology: This research was conducted at the Nahdlatul Ulama Islamic Economics College...

Julius Winarto Chandra, Metta Padmalia, Andrea Gideon · 0 citations

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