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Mikhail Dmitrievich Kislyakov

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Review 2026

The influence of influencers on the media promotion of perfumery and cosmetic products: results of an empirical study

The aim of the study is to determine the nature of influencers’ influence on the media promotion of perfumery and cosmetic products. The research materials are presented by data from a questionnaire survey of 446 users of digital platforms who are familiar with influencers’ publications about natural and organic perfum...

Sofia Mikhailovna Maleva, Mikhail Dmitrievich Kislyakov · 0 citations

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