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Milda Nurrahmawati

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Open access Aug 2026

Digital Communication Actors In The Formation Of Artificial Intelligence Discourse On Tiktok: A Netnographic Analysis

This study examines how digital communication actors contribute to the formation, circulation, and reinforcement of AI discourse on TikTok through a qualitative netnographic approach and identifies five dominant communicative roles performed by digital actors: educators, opinion leaders, popularizers, critics, and ampl...

Milda Nurrahmawati, Ahmad Tony · 0 citations

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