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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Miltón Fabián Peñaherrera-Larenas

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Review Open access Sep 2026

Consumer behavior in social commerce: a scoping review of the scientific literature

This review provides an evidence-based mapping of the field's evolution—from early technology-adoption and generalized trust models toward more psychologically nuanced and platform-sensitive explanations of consumer decision-making.

Kevin Andrés Alvarado-Gaibor, Eduardo Javier Espinoza-Solís, Miltón Fabián Peñaherrera-Larenas et al. · 0 citations

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