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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Min-Jing Liang

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Review Oct 2026

Rethinking Urgency Cues: Scarcity Messaging, Credibility, and Purchase Intention in a Survey of Social Media Fruit Advertising.

Scarcity appeals are widely used in social media advertising, yet their influence on purchase intention may involve both cognitive and affective mechanisms. This study examines the relationships between scarcity message intensity and purchase intention through perceived credibility and fear of missing out (FOMO), with...

Min-Jing Liang, Guo-Sheng Hu · 0 citations

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