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Sponsored AI Networking Cookbook: Practical recipes for AI-assisted network automation and development AI Networking Cookbook: Practical recipes for AI-assisted network automation and development

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Min Xu

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Open access Sep 2026

How Virtual Influencers Shape Consumers’ Green Purchase Intention Among Chinese Consumers: Evidence from PLS-SEM and fsQCA

Virtual influencers have emerged as an important marketing tool in social commerce and digital consumer engagement. However, limited research has examined how virtual influencer characteristics shape consumers’ green purchase intention through underlying emotional and relational mechanisms. Drawing upon Parasocial Inte...

Xin Ma, Min Xu, Lu-Yun Huang et al. · 0 citations

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