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Review Open access Sep 2026

Integrating customer relationship management with business intelligence platform design: a design science approach

Situated within the broader business analytics paradigm, business intelligence (BI) is important in providing small and medium-sized enterprises (SMEs) with the information needed to manage customer relationships successfully. However, SMEs face specific challenges when integrating customer relationship management (CRM...

Min Zhang, Byron Graham, Julie McCandless et al. · 0 citations

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