Author

Ming-Xing Li

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Review Open access Sep 2026

Drivers of Green Purchase Intention Toward Sustainable Herbal Food Products: An Extended Theory of Planned Behavior Perspective from a Fragile Economy

Purpose: Sustainable herbal food products represent a growing yet under-researched segment of the green food market, particularly in fragile developing economies where consumer awareness and food marketing infrastructures remain nascent. Drawing on an extended Theory of Planned Behavior (TPB), this study examines how t...

Rasheed Abdulwase, Ming-Xing Li, Zhi-Qiang Ma et al. · Sustainability · 0 citations

Open access Sep 2026

Rationalizing manifold CSR dimensions-and-aspects towards sustainable business performance of small and medium-sized enterprises: Findings from pre-hoc and post-hoc analysis

Despite increasing global focus on sustainability, small and medium-sized enterprises (SMEs) in developing countries remain understated in corporate social responsibility (CSR) research. Existing studies mainly emphasize large corporations, leaving a gap in understanding CSR’s role in SME sustainability. This study exp...

Ge-Si Zhang, G. Hossain, Jing Zhang et al. · PLoS ONE · 0 citations