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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Mohamed Abdelraouf

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2 papers indexed here

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Open access Sep 2026

Making sense of a fragmented literature: a Weberian-inspired categorisation of Islamic banking and finance

The phenomenon of Islamic banking and finance (IBF) has become an important international trend, but the academic discourse is still divided into conflicting interpretational schemata and normative interests. To systematise and explain the variety of literature in this area, a five-category typology is created in this...

Hasnain Qayyum, Syed Ali Haider Shah, Mohamed Abdelraouf · 0 citations
Review Open access Sep 2026

Brand personality and customer satisfaction: examining the mediating role of customer engagement and the moderating role of educational level

This study examines the influence of brand personality on customer satisfaction, with customer engagement proposed as a mediating mechanism and educational level as a moderating variable. Drawing on Aaker’s [2] five-dimensional brand personality scale, the research tests both aggregate and dimensional effects of brand...

Mohamed Abdelraouf · 0 citations

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