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Mohamed Haddad

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Oct 2026

Determinants of customer intention in online purchasing: an integrated TAM-TPB model

The purpose of this study is to examine the factors that influence consumers “online purchasing intention based on Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB).” Structural equation modeling technique is used to analyze data collected from 225 among students at the Higher Institute...

Wadie Nasri, Mohamed Haddad · 0 citations

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