As the global Islamic financial ecosystem undergoes rapid digital transformation, the convergence of Islamic Fintech, distributed ledger technology, and smart contract architectures introduces distinct operational opportunities alongside complex cyber vulnerabilities that threaten foundational Halal compliance and syst...
A. F. F. Ismail, Kamarudin Abu Bakar, Norun Najjah Amat et al.· International journal of res...· 0 citations
This study examines the influence of social media on online purchase decisions among Generation Z in Melaka, Malaysia. With the rapid growth of social media as a marketing platform, businesses increasingly rely on influencer engagement, User-Generated Content (UGC), and social media platform features to influence consu...
Mohammad Alif bin Halim, Mohd Syafiq Md. Taib, Mohd Fazli Mohd Sam et al.· International journal of res...· 0 citations
Artificial intelligence (AI) is increasingly embedded in e-commerce marketing through recommendation systems and predictive analytics. This study examines the relationships between personalized recommendations, predictive analytics, and customer satisfaction among Lazada users in Malaysia. Because the original manuscri...
Bong-Xiu Wen, Siti Nur Aisyah Alias, A. Sufian et al.· International journal of res...· 0 citations
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