Author

Mohit Kukreti

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Sep 2026

Leadership cognition and AI-enabled market intelligence: Building adaptive personalization in competitive service markets

A model in which TMT risk appetite and strategic vision drive adaptive personalization through AI-enabled market intelligence (AIMI), with competitive rivalry acting as a boundary condition is tested.

Yu-Hao Su, Sami Ullah, Abdul Sami et al. · Human Systems Management · 0 citations