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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Monika Gupta

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Review Open access Sep 2026

Sustaining Entrepreneurial Intention Beyond the Founding Threshold: A Desirability–Feasibility–Legibility Framework from Operating Founders in India

Abstract: Purpose: Research on entrepreneurial intention has been built almost entirely on people who have not yet established their ventures. This study asks what sustains the intention of founders who already operate young ventures and develops a framework linking that intention to new venture development and sustai...

Monika Gupta, V. Sharma, N. Rajput · 0 citations

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