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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Mridula Sthapit

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Review Sep 2026

How Digital Marketing Tools Influence Brand Awareness

Purpose: This study aims to examine the relationship between digital marketing tools and brand awareness among digitally engaged or aware youth in the lifestyle product market. Grounded in Keller’s and Aaker’s brand equity frameworks, the study investigates the influence of content marketing, retargeting, and social me...

Mridula Sthapit · 0 citations

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