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Ms. Preeti Sharma and Dr. Punam Devi

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#generative ai Open access Sep 2026

The Future of AI-Powered Marketing: Exploring the Role of Chat GPT in Modern Marketing

Artificial Intelligence (AI) has become a transformative force in modern marketing by enabling organizations to improve customer understanding, automate marketing activities, and develop personalized marketing strategies. The emergence of Generative AI, particularly ChatGPT, has created new opportunities for businesses...

Ms. Preeti Sharma and Dr. Punam Devi · 0 citations

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