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Author

Muhamad Ramzi Yansyah

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Open access Sep 2026

The Effect of Social Media Marketing, Brand Image, and Price on Purchase Decisions among Generation Z Consumers

This study aims to analyze the effect of Social Media Marketing, Brand Image, and Price on Purchase Decisions among Generation Z consumers at Unics Vape Indonesia, Ampenan Branch, Mataram. This research employed a quantitative approach. The population consisted of consumers who had purchased vape products at Unics Vape...

Muhamad Ramzi Yansyah, L. J. Jati, Ika Yuliana et al. · 0 citations

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