Muhammad Aliif Ahmad

Generative AI Adoption by Academic Researchers: An Integrated UTAUT–Social Exchange Model Using SEM-ANN-IPMA Analysis

Generative artificial intelligence (GAI) is changing how scholarly knowledge is produced and managed, yet the researchers who form the core of the knowledge workforce remain hesitant adopters. Higher education institutions must decide how to govern, resource, and support GAI use across the research process. Existing ac...