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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Muhammad Azlaan Zubair

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Open access Sep 2026

An Empirical Analysis of Consumer Risk Perceptions in Artificial Intelligence (AI) Applications: AI-Driven Information Governance (AIG)

This study examines three key AI-related risks: informational intrusion, cyber exposure, and loss of control and reveals that all three identified risks are strongly associated with perceptions of algorithmic opacity, which is significantly linked to feelings of unfairness and discomfort among consumers.

Raheela Batool, Muhammad Azlaan Zubair · 0 citations

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