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Author

Muhammad Hanif Salafuddin

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Open access Jun 2026

The Paradox of Humanizing AI-Based Chatbots with Humanistic Communication among E-Commerce Users

The results indicate that chatbots are consistently perceived as machines, exhibit communication patterns distinct from humans, are viewed merely as tools, and have not yet been able to replace human communication.

Muhammad Hanif Salafuddin, T. Sadono, Merry Fridha Tri Palupi · 0 citations