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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Muhammad Rizal Ramadhan

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Review Open access Aug 2026

The Influence of Electronic Word of Mouth and Brand Trust on Purchase Intention on Samsung Smartphones in Cimahi City

This study looks at how electronic word of mouth (e-WOM) and trust in a brand influence the desire to buy Samsung smartphones, focusing on the drop in the Top Brand Index in Indonesia's smartphone market from 2021 to 2025. A quantitative method using descriptive and associative techniques was used.It included 120 peopl...

Muhammad Rizal Ramadhan, Wala Erpurini · 0 citations

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