Author

Muhammad Zia Aslam

3 papers indexed here

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Oct 2026

Green knowledge to sustainability: the role of inter-organizational learning and technological innovation

In this paper, sustainable manufacturing is discussed in the manufacturing sector of Pakistan to enhance the interplay of green intellectual capital (GIC), inter-organizational learning (IOL) and technological innovation (TI) as drivers of sustainable performance. Drawing on the Resource-Based View (RBV), Natural R...

Usama Ilyas, Muhammad Zia Aslam, Hafiz Imran Akram · International Journal of Org... · 0 citations

Oct 2026

Microfoundations of innovation: employee dynamic capabilities and organizational innovation performance in software house

In today's rapidly evolving technological environment, software firms face increasing pressure to innovate and sustain competitive advantage. Grounded in Dynamic Capabilities Theory and a multilevel perspective, this study examines how employee-level capabilities contribute to organizational innovation performance...

Muhammad Usman Siddqiue, A. ur Rehman, Muhammad Zia Aslam et al. · Journal of Organizational Ef... · 0 citations

Open access Sep 2026

The Impact of Emotional and Rational Advertising Appeals on Brand Loyalty: A Mediated Moderation Analysis

This study investigates the impact of emotional and rational advertising appeals on brand loyalty in Pakistan’s communication sector, focusing on the mediating roles of perceived value and brand trust and the moderating effect of brand authenticity. Guided by the Elaboration Likelihood Model (ELM), the research adopts...

Muhammad Shafqat Rasool, Muhammad Zia Aslam, Nadia Nasir · Journal of Law & Social... · 0 citations