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Mutiara Rachma Ardhiani

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Open access Sep 2026

The Strategic Role Of Brand Image In Moderating The Influence Of Service Quality and Product Quality On Consumer Satisfaction At Kimka Hijab Store

In the era of globalization, where business competition is very tight, customer satisfaction is an important component in the success of a business, because it directly affects the loyalty, reputation, and sustainability of the company. This study aims to analyze several factors that influence customer satisfaction, na...

S. Istikhoroh, Mutiara Rachma Ardhiani, Widiar Onny Kurniawan · 0 citations

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