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Author

Muze J. Iwara

1 paper indexed here

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Review Open access Sep 2026

Big Data Analytics Capabilities and Marketing Performance of Deposit Money Banks in Calabar, Nigeria

The study concludes that the ability of deposit money banks to convert big data into marketing value depends not only on technological resources but also on effective managerial support and personnel expertise.

Catherine J. Matthew, D. Oyo-Ita, Muze J. Iwara · 0 citations

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