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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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N. Ama

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Review Open access Aug 2026

Mapping the Business Functions of Social Media Marketing: A Five-domain Systematic Evidence Synthesis

Background: Social media marketing, the use of social platforms to build brand awareness, engage customers, gather market insights, distribute content, and drive sales has become essential to business strategy across firm sizes. Methods: A systematic review of literature from ScienceDirect, Springer Link, and MDPI, pub...

N. Ama · 0 citations

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