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N. Hidayati

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Open access Jul 2026

Unveiling The Intellectual Structure And Research Frontiers of Influencer Marketing: A Bibliometric And Science Mapping Analysis Using Vosviewer

The temporal mapping suggests that influencer marketing is increasingly evolving from a promotional strategy into a broader digitally mediated social influence phenomenon involving interactions among influencers, consumers, brands, platforms, algorithms, and emerging technologies.

N. Hidayati, Joko Hadi Purnomo · 0 citations