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Author

N. Jayasuriya

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Open access Sep 2026

Evaluating customer engagement with AI-driven chatbot affordances in e-commerce: A multi-method analysis.

With technological advancements worldwide, developing effective and efficient chatbots for e-commerce platforms is essential. This study focused on how e-commerce platforms can develop well-functioning AI-driven chatbots using three different affordances: information association, visibility, and interactivity, based on...

Tharindu Sampath, Kalindu Yatawara, P. Kalupahana et al. · 0 citations

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