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Н. К. Максишко

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Open access Sep 2026

DIGITAL TRANSFORMATION OF A TRADING ENTERPRISE: THE ROLE OF ARTIFICIAL INTELLIGENCE IN BUSINESS PROCESS REENGINEERING

The digital transformation of contemporary retail enterprises is one of the defining factors of their competitiveness and adaptation to a changing market environment. The rapid development of artificial intelligence methods has opened new opportunities for a fundamental rethinking of retail business processes – from in...

Н. К. Максишко, М. С. Нагурний, S. Cheverda · 0 citations

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