N. Kustiani

Social Media Marketing and Corporate Sustainability Performance: Examining the Dual Pathways of Value Creation and Destruction

The rapid evolution of the digital ecosystem has fundamentally transformed how corporations interact with stakeholders, shifting the paradigm from unidirectional communication to highly interactive, network-centric engagement. This research investigates the intricate role of Social Media Marketing (SMM) on corporate Su...

Journal of Applied Business and Technology Social Media Marketing and Corporate Sustainability Performance: Examining the Dual Pathways of Value Creation and Destruction