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N. Mansour

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Open access Sep 2026

AGENTIC AI ADOPTION IN HOTEL REVENUE MANAGEMENT: AN EXTENDED META-UTAUT FRAMEWORK

The emergence of agentic artificial intelligence (AI), systems capable of autonomous reasoning, decision-making, and cross-functional execution, represents a paradigm shift from traditional predictive analytics to autonomous decisionmakers in hotel revenue management (RM). Drawing upon the Meta-Unified Theory of Accept...

N. Mansour · 0 citations

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