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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

N. Nandal

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2 papers indexed here

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Open access Sep 2026

Human–AI collaboration capability: A new driver of organizational performance

The framework reframes the AI productivity problem as a capability challenge rather than a computational one, clarifying the conditions under which human–AI collaboration, rather than computation itself, becomes a scarce and advantage-generating resource.

N. Nandal, Swati Luthra, Afseer Majeed et al. · 0 citations
Review Open access Jul 2026

Virtual influencers in digital marketing: a PRISMA-based systematic literature review and thematic synthesis of engagement, trust, and ethical challenges

A systematic literature review of 73 peer-reviewed articles from 2016 to 2024 using the PRISMA framework and multiple analytical tools uncovers key trends, identifies research gaps, and proposes a conceptual framework to guide future research in marketing and communication.

Arshad Hussain, Anupam Narula, Gaganjeet Singh et al. · 1 citation

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