Author

N. Rubiyanti

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Review Open access Aug 2026

Strategic Determinants of Investment Sustainability on Digital Investment Platforms: Integrating the Technology Acceptance Model and Impulsive Trading Behavior with the Mediating Role of Initial Investment Decisions

Indonesia's digital investment sector grew 499% from 2019 to 2024, yet fewer than 1% of 14.87 million registered investors trade daily, revealing a systemic retention problem. This study integrates the Technology Acceptance Model (TAM) and Impulsive Trading Behavior (ITB) into one causal model explaining Investment Con...

Ghifary Alfarisy, N. Rubiyanti, Yogi Suprayogi · International Journal of Eco... · 0 citations

Review Open access Oct 2026

Analyzing the Attitude Mediation on the Effect of Virtual Tourism’s Telepresence on Tourist Satisfaction

Virtual reality (VR) has emerged as an important immersive technology with considerable potential to transform tourism experiences and visitor satisfaction. This study investigates the role of VR-related factors in virtual tourism by examining telepresence and sense of presence as predictors of visitor satisfaction, wh...

N. Rubiyanti, Agnes Harnadi, Mahir Pradana et al. · Wseas Transactions on Busine... · 0 citations

#diffusion models Review Sep 2026

Beyond green claims: customer engagement activates green evangelism

Credible environmental claims frequently fail to convert into customer advocacy. This study aims to explain why. It positions customer engagement as the mechanism that activates green evangelism from perceived green reputation and perceived green credibility and openness to experience as a trait activated boundary...

Arry Widodo, R. Yusiana, N. Rubiyanti · International Journal of Con... · 0 citations