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Review Open access Aug 2026

MAPPING THE CUSTOMER EXPERIENCE IN VIRTUAL ENVIRONMENTS: INTEGRATED BIBLIOMETRIC INSIGHTS FROM BIBLIOMERGE, VOSVIEWER CITESPACE

This study provides a bibliometric review of research on customer experience in the context of virtual technologies, with particular attention to immersive technologies, such as virtual reality (VR), augmented reality (AR), and metaverse-related applications. Drawing on bibliographic data collected from the Web of Scie...

N. Vo · 0 citations

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