MAPPING THE CUSTOMER EXPERIENCE IN VIRTUAL ENVIRONMENTS: INTEGRATED BIBLIOMETRIC INSIGHTS FROM BIBLIOMERGE, VOSVIEWER CITESPACE
This study provides a bibliometric review of research on customer experience in the context of virtual technologies, with particular attention to immersive technologies, such as virtual reality (VR), augmented reality (AR), and metaverse-related applications. Drawing on bibliographic data collected from the Web of Scie...