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Nabil Qasim Anad

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Review Open access Aug 2026

The Role of Big Data Analytics in Improving Competitive Marketing Strategies: A Case Study

General Background: Contemporary digital platforms generate vast volumes of structured and unstructured market data. Specific Background: Businesses increasingly seek to transition from broad traditional marketing toward data-driven strategies. Knowledge Gap: However, discrepancies remain regarding how big data analyti...

Nabil Qasim Anad · 0 citations

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