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Author

Najwa Ashal

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Review Open access Dec 2026

FACTORS INFLUENCING THE PURCHASE CONTINUANCE USAGE OF DIGITAL TOURISM PLATFORMS: AN INTEGRATED MODEL

The main objective of the current study is to investigate antecedent factors influencing the continuance usage of digital tourism platforms in emerging markets (e.g., Jordan). This objective reflects the growing importance of digital platforms in shaping tourists’ travel planning and destination selection processes. An...

A. Al. Mahmoud, Ayman Abu Haija, Hadeel Boshmaf et al. · 0 citations

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