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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

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Narendra Rathnaraj

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Conference Open access 2026

Impact of digital transformation on SME marketing performance: The mediating role of social media capability and the moderating role of market turbulence in the textile industry

Examining how DT maturity, social media capability and marketing performance are related under different levels of environmental instability highlights the need for more than just investing in digital technologies, but for establishing disciplined digital marketing routines like content planning, leveraging digital ana...

Narendra Rathnaraj · 0 citations

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