Nataly Byelous

From linear funnels to unified growth engines: Building a full-funnel marketing strategy that aligns brands and consumers and drives revenue

This paper introduces instruments applicable to planning and evaluating business growth, and dives into marketing and sales enablement and marketing synergy impact that drive year-on-year revenue and earnings before interest, taxes, depreciation, and amortisation - EBITDA - acceleration. The paper explores the evolutio...