Nazarov Javohir Ro'zimurod o'g'li

UTILIZING RESEARCH METHODS IN MODERN FINANCIAL MANAGEMENT AND MARKETING WITHIN THE DIGITAL ECONOMY

In the period from 2016 to 2024, the digital economy of Uzbekistan demonstrated rapid growth, increasing its share in gross domestic product (GDP) from 2% to 17%. This growth is driven by the country’s active digital transformation, including widespread adoption of financial technologies (fintech), increased digital ma...