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Author

Neelam Bano

1 paper indexed here

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Oct 2026

Bridging faith and innovation: mediating effects of awareness and consumer innovativeness

The purpose of this study is to investigate the halal purchase intentions among private medical colleges and university students. Halal is an essential aspect of Muslims. Halal cosmetics are also important to consumers, just as other halal products are. Worldwide, halal cosmetics are important and their market is g...

Muhammad Shah Nawaz, Mohd. Sadad Mahmud, Muhammad Bilal Majid et al. · 0 citations

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