Author

Nena van As

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Preprint Jul 2026

I wanted it to feel more personal: Customization of social AI as AI individualism in practice

Examination of why and how users customize social AI through the lens of the newly developed concept of AI individualism shows that, for many users, customization is a co-creative process between the human and the AI that is perceived as strengthening support, autonomy, ownership, and engagement, potentially contributing to a closer and more personal relationship.

Marita Skjuve, Anna Grøndal Larsen, Asbjørn Følstad et al. · 0 citations