Author

Néstor Romero Ramos

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Review Open access Aug 2026

Measuring brand presence in generative engine optimization (geo): a scoping review of metrics and validity

It is concluded that no integrated, validated instrument for generative brand presence yet exists, and that this gap —in construct validity and documented reliability— justifies developing one.

Néstor Romero Ramos, Yulianna Lobach, David Abreu Abreu et al. · Latitude · 0 citations