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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Nghia Huynh Dai Le

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Review Sep 2026

Associations Between Virtual Influencer Attributes, Sponsoring Brand Trust, and Purchase Intention Among Vietnamese Gen Z TikTok Users

Abstract This study examines the associations between attributes of TikTok-based virtual influencers (VI), sponsoring brand trust, and purchase intention among Generation Z consumers in Vietnam, with emphasis on the internal psychological mechanisms through which non-human endorsers are related to consumer responses. A...

Nghia Huynh Dai Le, V. Truong · 0 citations

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