THE IMPACT OF FINANCIAL LITERACY ON THE INTENTION TO USE COMMERCIAL BANK FINTECH SERVICES AMONG GENERATION Z IN HO CHI MINH CITY
This study investigates the key role of financial literacy in shaping the intention to use FinTech services among Generation Z in Ho Chi Minh City. Analyzing data from 406 participants using Structural Equation Modeling (SEM), the study identifies financial literacy as the primary independent driver of intention to use...