This study aims to analyze the effect of price on consumer purchase intention for guestrooms located in an area affected by a construction project at TAK Hotel. A quantitative approach was employed involving 100 respondents selected using purposive sampling. Data were collected through a five-point Likert-scale questio...
I. G. D. A. Ananta, I. H. Sihombing, Ni Desak Made Santi Diwyarthi· West Science Interdisciplina...· 0 citations
Bali has long been recognized as one of the world's leading cultural tourism destinations, attracting millions of international visitors annually through its rich cultural heritage, traditional arts, religious practices, and unique social values. However, the rapid expansion of global tourism, digital transformation, a...
Made Darmiati, Ni Desak Made Santi Diwyarthi, L. Citrawati· West Science Interdisciplina...· 0 citations
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